Hitta.se was founded in June 2004 and has since grown into one of the largest sites in Sweden. Varje vecka hjälper hitta.se ca 4 miljoner unika besökare som tillsammans genomför över 20 miljoner sökningar i veckan. Hitta.se was 2010 acknowledged as Sweden's eighth strongest brand. Apica measured Hitta.se as Sweden's fastest search site in 2014 and Internetworld appointed Hitta.se as Sweden's best search site in 2014. I januari 2018 utsågs hitta.se till ett av Sveriges mest positivt omtalade varumärken i YouGovs BrandIndex.